At the initial presentation of the initiative in front of the UN in May 2011 trade fair chief Werner M. Dornscheidt explained the objectives of the initiative: "Our goal is to make sure that food is packaged properly on its way from the field to the market, so that it remains edible for longer. Our goal is that in the industrialized countries less food gets disposed and that the consumers plan their purchases more carefully, but what is even more important, our goal is raising the awareness of the industry for the issue of food loss, which is one of the most important for the future.

Zusatzinformationen